How to purchase an expired domain and chances of getting approved by Google AdSense.

Acquiring an aged or expired domain can be a strategic move to enhance your chances of getting approved by Google AdSense, especially if the domain boasts a strong and reputable history. This article outlines how to purchase an expired domain and how to evaluate its quality and readiness for use.

 

Step 1: Finding an Expired Domain

Specialized Websites: To begin your search for an expired domain, utilize specialized platforms such as ExpiredDomains.net, GoDaddy Auctions, and NameJet. These sites offer comprehensive lists of domains that have recently expired or are about to expire. They provide various filters to help you narrow down your choices based on keywords, niche, traffic, and more.

Selecting the Right Domain: When selecting an expired domain, it's crucial to find one that aligns with the content of your future site. This alignment enhances your site’s relevance and authority in its niche. Opt for a domain containing relevant keywords and ensure it's memorable. Keywords in the domain can help improve your search engine rankings, making it easier for users to find your site.

 

Step 2: Assessing Domain Quality

Check Domain History: The domain's history is a critical factor in determining its quality. Use tools like the Wayback Machine to examine the domain’s past content and activities. This tool allows you to see what the domain was used for previously. Avoid domains that were used for spam, illegal activities, or other inappropriate content, as these can negatively impact your site's reputation and ranking.

Examine Backlinks: Backlinks are another vital aspect to consider. Utilize tools such as Ahrefs, Moz, or SEMrush to inspect the domain’s backlink profile. Quality backlinks from reputable sites can significantly boost your site's authority and SEO performance. Ensure that the backlinks are from trustworthy sources and relevant to your niche. Avoid domains with a history of low-quality or spammy backlinks.

Check for Previous Penalties: A domain’s past penalties can hinder your efforts to get approved by Google AdSense. Use Google Search Console to check if the domain has been penalized by Google in the past. Domains that have faced penalties may struggle with SEO and could be flagged by AdSense. It’s best to avoid domains that have been banned or heavily penalized.

 

Step 3: Understanding Domain Authority and Spam Score

What is Domain Authority? Domain Authority (DA) is a metric developed by Moz that measures the strength and authority of a website on a scale from 1 to 100. Higher DA indicates a more authoritative and trustworthy site. Several factors influence DA, including:

• The number and quality of backlinks: More high-quality backlinks typically result in a higher DA.
• Content quality: High-quality, relevant content can improve your DA.
• Site traffic and visitor engagement: More traffic and higher engagement levels contribute to a higher DA.

What is Spam Score? Spam Score, also developed by Moz, evaluates the likelihood of a domain being classified as spam or harmful. It is measured on a scale from 0 to 17. A higher score indicates a greater probability that the domain contains unnatural backlinks or could be penalized by search engines. Domains with a high Spam Score might have been used for spammy activities in the past, which could affect their current SEO performance.

By following these steps, you can acquire a high-quality expired domain that enhances your chances of Google AdSense approval and provides a robust foundation for your online presence. Carefully selecting and evaluating an expired domain ensures that you start your new site on solid ground, leveraging the domain's history and authority to boost your site's credibility and performance.