How to Earn Money on Snapchat (2024)
Snapchat, a popular social media
platform, pays over a million dollars daily through its new Spotlight program.
Here’s how you can grab a piece of that pie and other ways to monetize the
platform.
Earning from
Snapchat
In today's gig economy, people find
creative ways to make money on social media, and Snapchat is no exception. What
sets Snapchat apart is that the content shared is available only for a short
time. Snaps, which are photos and videos uploaded to the app, last no longer
than 24 hours. This temporary nature is incredibly popular, especially among
younger users, with around 60% of US internet users aged 13 to 24 using
Snapchat. Due to the fleeting nature of snaps, users are highly engaged, not
wanting to miss anything, which makes interesting snaps easily go viral. This
creates significant opportunities for making money.
How to Make Money on Snapchat?
Here are several ways you can earn
money using Snapchat, whether you're an aspiring influencer or an artist
designing for businesses.
1.
Promoting Affiliate Products: Affiliate marketing
on Snapchat works similarly to other social media platforms. You talk about a
product or service in a snap and provide a link. If someone purchases through
your link, you earn a commission. Amazon’s Affiliate Program is a simple way to
start. You can recommend any products you like from the site and earn up to a
10% commission if someone buys through your link. Amazon also allows you to
create a storefront for your favorite products with a customizable URL, which
is great for Snapchat’s short, memorable URLs.
2.
Selling Your Own Products: If you have
products or services to market, Snapchat makes it easy. You can post snaps
showcasing handmade items or artwork and encourage people to buy. You can also
promote services like online courses and consulting. Include a link in your
snap or allow viewers to buy directly through the app with a simple “swipe up”
feature. Offering a promotional code or discount can reward viewers for
watching and encourage purchases.
3.
Sponsorship Deals: Like affiliate
marketing, you need a following to earn money through sponsorships. With enough
fans, brands will pay you to create content related to their products or
services. Sponsorship involves the company paying you to promote their products
to your audience. It’s effective because viewers are more likely to trust your
recommendations.
4.
Running Snapchat Ads for Businesses: Snapchat offers a
powerful advertising platform, with ads viewed up to a million times daily. You
can use Snapchat Ads to promote your business or create ads for others for a
fee. Snapchat Ads have higher engagement rates than other social networks, making
them valuable. You’ll need a business account to use ads, and you can choose
between Instant Create or Advanced Create to suit your campaign needs.
5.
Earning Money through Spotlight: Launched in
November 2020, Snapchat Spotlight is a feature similar to TikTok and Instagram
Reels. Snapchat reviews all submissions and features the best in a dedicated
app tab, paying over a million dollars daily to creators. To increase your
chances, ensure your snap is a vertical video with sound, original and
creative, and includes a hashtag for easy discovery.
6.
Selling Snapchat Filters: If you’re an artist
or graphic designer, selling custom filters is a fun way to make money on
Snapchat. Filters allow users to add text and images to their snaps. You can
create event-specific filters, like for weddings or birthdays, and sell them on
platforms like Etsy.
7.
Creating Snapchat Lenses: Lenses are similar
to filters but include augmented reality. Brands often pay significant amounts
for sponsored lenses as they are interactive and memorable. Creating lenses for
businesses can be highly lucrative. Snapchat’s Lens Studio, a free tool, helps
you get started.
8.
Creating Geofilters for Events: Geofilters are
location-based filters, ideal for businesses with physical locations. You can
create and sell geofilters for events, adding a geofence so users can only
apply them in specific locations.
9.
Promoting Other Accounts for Cash: This strategy is
like sponsorship but on a smaller scale. Once you have a decent following, you
can promote other accounts for a fee. Micro-influencers with a few thousand
followers can earn money this way. Focus on a niche to attract similar users
and build your network.
Eligible Countries for Earning from
Snapchat
Spotlight Reward Program: USA, Canada, Morocco, Colombia, Denmark,
Egypt, Finland, France, Germany, India, Indonesia, Ireland, Italy, Jordan,
Korea (Republic), Kuwait, Libya, Mexico, Netherlands, New Zealand, Nigeria,
Norway, Oman, Palestine, Philippines, Qatar, Saudi Arabia, Singapore, Spain,
Sweden, UAE, UK, Algeria, Argentina, Australia, Austria, Bahrain, Belgium,
Brazil.
Lens Creator Rewards: Same countries as
above.
Most Popular
Countries for Snapchat
- First Place: India - 182 million users
- Second Place: USA - 109 million users
- Third Place: Pakistan - 26.35 million users
Can You Earn Money from Snapchat
Views?
No, Snapchat does not pay users based
on views. Regular posts do not earn money. However, you can submit your best
snaps to Spotlight for a chance to earn a share of over a million dollars paid
daily.
Premium Snapchat
"Premium Snapchat" refers to
accounts displaying adult content, charging fees for access through external
platforms like Patreon or Venmo. Note that this practice violates Snapchat’s
terms of service.
FAQ on Making Money
on Snapchat
- Can you make money on Snapchat? Yes, many people earn money on
Snapchat, especially through the Spotlight feature, sponsorships, and
selling custom filters and lenses.
- How much can you earn on Snapchat? Earnings vary widely. Top
earners like Cam Casey have made millions, while micro-influencers can
make up to $20 per 1,000 followers per post.
- How many followers do you need on Snapchat? To start
earning, aim for at least 20,000 to 100,000 followers. For subscription
features, you need between 400 and 1,000 followers and a public account.
- How do you get paid on Snapchat? Payments depend on the method
used. Sponsored content and sales can pay via PayPal or checks. For
Spotlight, Snapchat Pay is used, and you need to set up a Pay account.
Final Thoughts
Snapchat offers numerous opportunities
to make money if you're willing to put in the effort. Whether aiming to be an
influencer or assisting a business with marketing campaigns, there are several
strategies to explore. With the platform's popularity among younger
demographics, tailor your content accordingly and start monetizing today.