How to Create a Sponsored Ad on YouTube (2024)
Learn the steps to create a sponsored
ad on YouTube and discover how to reach the maximum number of users. Are you
aiming to increase your YouTube channel subscribers? Do you want to sell more
products and reach potential buyers?
Regardless of your goal, you can
achieve it by creating a sponsored ad on the world's largest video platform.
Imagine having your ad seen by over 3.2 billion users! Among them will surely
be many who are interested in what you offer.
Benefits of Creating
a Sponsored Ad on YouTube
As mentioned earlier, YouTube is the
largest platform, allowing you to reach the maximum number of potential
viewers. Before learning how to create a sponsored ad on YouTube, consider some
of its benefits:
1.
Increase Your Customer Base: Whether you run an
online store aiming to boost sales or have a blog, you can attract more
customers.
2.
Target the Right Audience: Precisely target
the right people at the right time for each ad you launch.
3.
Gain Audience Insights: Gather extensive
information about your audience and their content preferences, allowing you to
improve your content or products accordingly.
4.
Re-engage Visitors: If someone visits
your website, you can build a relationship with them through targeted YouTube
ads, bringing them back to your site.
5.
Flexibility and Continuous Improvement: Easily change your
ad targeting strategy and presentation, continuously improving your ad to
better suit your customers.
The Three Types of
Sponsored Ads
Get to know the types of sponsored ads
on YouTube to choose the one that best suits you and maximizes the benefits.
1.
TrueView Ads: These skippable
ads appear before videos and range from 12 seconds to 6 minutes. To maximize
effectiveness, create an engaging story from the start to keep viewers from
skipping.
2.
Bumper Ads: These short,
non-skippable ads last only a few seconds. Focus on your brand name or a
concise, memorable message.
3.
Non-Skippable Ads: Lasting 15
seconds, these ads appear at the beginning of videos. Make them unforgettable
and intriguing, focusing on the brand without urging immediate purchases.
Step-by-Step Guide
to Creating a Sponsored Ad on YouTube
If this is your first time creating a
sponsored ad, follow these steps for a comprehensive guide.
Step 1: Upload Your Campaign Video
- Log into your YouTube account.
- Click the small video camera icon at the top right.
- Select your campaign video and click upload.
Step 2: Create the Advertising
Campaign
- Log into your Google Ads account.
- Click on "All Campaigns" in the sidebar, then click the
big blue "+" to create a new campaign.
- Choose one of the eight campaign types that align with your primary
objective. If unsure, select "Create A Campaign without goals
Guidance."
Step 3: Configure the Campaign
1.
Name Your Campaign: Choose a clear,
descriptive name to easily identify it later.
2.
Set a Budget: Start with a small
daily budget to test your campaign results and optimize it continuously.
3.
Set Start and End Dates: Optionally,
specify when your campaign will begin and end.
4.
Select Viewers: Choose where your
ads will appear from three options: YouTube search results, YouTube videos and
channels, or Google’s ad network partners.
5.
Choose Language and Location: Select the country
and language for your ad, typically both Arabic and English.
6.
Pricing Strategy: Choose from four
payment methods based on views, impressions, or specific actions taken by
viewers.
7.
Content Suitability: Ensure your ads
align with your brand's content preferences.
8.
Exclude Sensitive Content: Opt out of
categories like "tragedies and conflicts" or "sensitive social
issues."
Step 4: Define Your Audience
- Name your ad group for easy future reference.
- Specify your country and target demographics such as gender, age,
and parental status.
Step 5: Choose Ad Placement
- Enter target keywords and select topics related to your ad content.
If left blank, your ad may appear anywhere on YouTube.
Step 6: Select Your Campaign Video
- Search for your campaign video in the provided search bar.
Step 7: Finalize and Review
- Review all your selections. Once satisfied, click "Save and
Continue" to launch your first YouTube ad campaign.
In conclusion, I hope this guide has
helped you understand the different types of ads and the detailed steps to
create a successful sponsored ad on YouTube.