Earning
Money on Facebook Videos in 4 Steps
Making money from
Facebook videos has become a more attainable goal for avid Facebook users,
especially those whose videos garner thousands of views. If you can create
engaging video content and have a decent following, it's time to monetize your
efforts. Here’s how to start your journey to profit.
Requirements for
Earning from Facebook Videos
Many wonder if
it’s possible to earn money from Facebook pages. The answer is yes, as long as
you can create videos, posts, or even design images and memes that resonate
with your followers. Recently, Facebook has shifted its focus towards video
content, making it the primary type of content over text posts. To be eligible
for monetization, ensure the following criteria are met:
- Age: You must be at least 18 years old.
- Page Type: Your page must be a public page, not a personal
profile.
- Followers: Your page should have over 10,000 followers.
- Engagement: Your page needs to have at least 15,000 post
engagements and 30,000 one-minute video views on videos that are at least
three minutes long in the last 60 days.
- Content
Compliance: Your content
should comply with community standards and respect copyright laws,
avoiding any violent or inappropriate material.
- Location: You need to reside in a country eligible for
this program and use a supported language.
How Much Does
Facebook Pay Per 1,000 Views?
To understand how
to make $100 a day on Facebook, you need to calculate your video views. For
example, if you have 4,000 ad impressions and the cost per thousand impressions
(CPM) is $2, you would earn $8. CPM rates vary by location, being higher in the
United States and lower in Southeast Asia. Generally, Facebook pays between
$0.25 and $3 per 1,000 views.
If you meet the
necessary conditions and start earning, you can withdraw your earnings through:
- PayPal account
- Bank account
Ways to Earn
Money from Facebook Videos
Now to the crucial
part: you have a large page and an audience eager for your videos. There are
three main ways to monetize this potential:
1. Collaborate with Brands (Brand Collabs Manager)
Major global
brands in various industries seek influencers to promote their products. If
you’re an expert in your field, brands will approach you. Simply reach out to a
brand, showcase your page's potential, and create content that directs your
audience to purchase the product or service you’re promoting.
2. Enable Paid Fan Subscriptions (Fan Subscriptions)
If you prefer
working independently without promoting others' products, you can still earn
from Facebook videos by enabling paid fan subscriptions. Offer exclusive
content that only subscribers can access. To entice people to subscribe, ensure
your content is unique and valuable.
For this option,
ensure the following:
- Page Likes: Your page has over 10,000 likes.
- Watch Time: You have accumulated 180,000 minutes of watch
time.
- Post
Engagements: There are over
50,000 post engagements in the last 60 days.
3. Use Ad Breaks in Videos (Ad Breaks)
Ad breaks do not
apply to live streams but can be added to recorded videos. For ad breaks to be
effective, create long-form content that retains viewers even with ads. Here's
how to use ad breaks:
Steps to Earn from Facebook Video Ad Breaks
1.
Get Approval from Facebook for Ad Breaks: Ensure you meet the requirements and then:
o Go to Facebook Creator Studio.
o Click on Monetization, read, and
accept the terms.
o Choose your preferred payment
method.
2.
Control Ad Break Placement: You can manually select ad break points or let
Facebook insert them automatically during natural pauses in your video.
3.
Create Engaging Videos: Facebook reviews your video’s performance in the
first ten minutes after upload. High-performing videos attract more views:
o Engage viewers emotionally or
solve specific problems.
o Capture attention in the first
few minutes.
o Use attractive thumbnails with
minimal text.
o Utilize dynamic visuals or screen
sharing instead of static images.
o Focus on original content; use a
smartphone, tripod, and video editing software if needed.
4.
Review Ad Break Revenue: To check your earnings:
o Go to Facebook Creator Studio and
click Insights.
o View your top-earning videos and
detailed metrics like one-minute views and estimated earnings.
o Check ad impressions and CPM by
clicking the dollar sign next to each video.
Finally, remember
that great content needs an appreciative audience to thrive and generate
revenue. Focus on engaging your viewers with quality content that keeps them
coming back for more. A successful Facebook video strategy combines creative
content creation, strategic monetization methods, and constant engagement with
your audience. By following these steps, you can turn your passion for video
making into a profitable venture on Facebook.